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5 key takeaways from the 2026 Cruise Summit
- Emphasising the emotional benefit of a cruise and utilising short form video content were key messages to agents
- More than 200 delegates attended this year's Cruise Summit, held for the first time at 30 Euston Square in London
- The day featured panel sessions, keynote speeches and presentations designed to boost agents' understanding of the cruise sector and what the future holds
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AI vs travel agents: what does the future of cruise retail look like?
- The number of people using AI for holiday inspiration has doubled year-on-year, with 43 per cent now confident to some degree in letting AI plan their holiday
- Agents are increasingly acting as “curators and translators”, helping customers navigate a cruise market spanning ocean, river, expedition, ultra-luxury and yacht-style sailings
- Industry leaders believe AI will take on more research and administration, freeing the trade to spend more time building relationships
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