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Booking confidence reaches record high
- Consumer intent on the World of Cruising website has remained at or near its highest level of 2026 in July and in the first half of August
- While the Mediterranean remained the most-searched destination, followed by Europe, the Caribbean was dislodged from the podium by the Norwegian Fjords
- About two thirds of visitors expressed an interest in sailing priced under £1,000 per person – the highest proportion recorded this year
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AI vs travel agents: what does the future of cruise retail look like?
- The number of people using AI for holiday inspiration has doubled year-on-year, with 43 per cent now confident to some degree in letting AI plan their holiday
- Agents are increasingly acting as “curators and translators”, helping customers navigate a cruise market spanning ocean, river, expedition, ultra-luxury and yacht-style sailings
- Industry leaders believe AI will take on more research and administration, freeing the trade to spend more time building relationships
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